For over 14 years Betsy Frazer headed design and production as Art Director for Artvoice, Buffalo’s largest weekly newspaper and second largest newspaper in the region. Under her direction Artvoice underwent a major overhaul—from a bi-weekly, paste-up arts review to an AAN-accredited alternative newsweekly. Frazer’s time at Artvoice included designing covers, ads, and editorial spreads, while simultaneously directing the frenetic fast-paced rigid deadlines of a weekly publication. With a reputation for impressive design, Artvoice’s advertisers often bypassed advertising agencies in favor of her art direction for their advertising campaigns.

Frazer is also a prolific freelancer and has designed logos, menus, brochures, posters, packaging, books and catalogues. Current and previous clients have included Buffalo Chophouse, Big Orbit Gallery, Soundlab, Brinks, CEPA Gallery, Clear Channel, Colter Bay, Crescent Manufacturing, Town Ballroom, La Marina, and SPoT Coffee. Her eclectic design skills were also put to use in two large-scale group projects displayed at Hallwalls Contemporary Arts Center and the Carnegie Arts Center.